good will in WordNet English dictionary

1. a disposition to kindness and compassion
   "the victor's grace in treating the vanquished"
   grace  good will  goodwill 
   
2. the friendly hope that something will succeed
   good will  goodwill 
   
3. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
   good will  goodwill