make believe with the intent to deceive "He feigned that he was ill"; "He shammed a headache" feignshampretendaffectdissemble
make a pretence of "She assumed indifference, even though she was seething with anger"; "he feigned sleep" simulateassumeshamfeign
adjective
adopted in order to deceive "an assumed name"; "an assumed cheerfulness"; "a fictitious address"; "fictive sympathy"; "a pretended interest"; "a put-on childish voice"; "sham modesty" assumedfalsefictitiousfictivepretendedput onsham
noun
something that is a counterfeit; not what it seems to be fakeshampostiche